Building a Successful Advertising Campaign

In terms of both effectiveness and return-on-investment, consistency is the key to success. The best campaigns are those that are sustainable over a period of time… the longer the better. Using a targeted direct mail campaign with Coast to Coast Direct Marketing can do just that.

The easiest way to achieve consistency in advertising is to plan a campaign that will last at least 13 weeks as opposed to a completely different message every single week. In a campaign you will still have the flexibility to alter your message while keeping your focus and consistency. Remember, your potential customers will not tire of repetition as quickly as your management, staff and family will, so don’t be concerned if an employee complains that you are running the same ad too often. Measure your results by traffic, sales and profitability. Direct mail marketing can do just that for your business.

All successful advertising campaigns have three things in common: focus, flexibility and consistency. But even if your focus is right and you remain flexible to market changes, without consistency your message may be diluted or lost. Consistency is the tool that helps build share of mind for your brand. Consistency is the instrument of recall. Consistency in format, message and advertising medium complements your continuing marketing efforts by building on a theme or an idea. Knowing your target area and finding qualified prospects in your dealership area can be challenging. Coast to Coast Direct Marketing can find qualified people and drive traffic to your store.

Florida Ford Store Sells 122 Brand New Cars In Just Four Days!

This Dealership generated enough traffic to sell 122 new Fords and spent less than $8,500.00 in total advertising expenditure!

Apopka, FL – Once again an automotive dealer retains Coast to Coast Direct Marketing to produce a customer database direct mail program and gets phenomenal results. “We sold 122 new cars in four days which was 100 more than normal.” Said Adam Perez General Manager of Mullinax Ford in Florida . “We would highly recommend Coast to Coast Direct Marketing as the choice for producing your customer database direct mail program”.

Return on investment? How about these numbers. We mailed a little over 13,000 pieces at a total advertising expenditure of less than $8,500. You do the math. This dealership generated enough traffic to sell 122 new Fords, and the gross that generates, without closing teams, without advertising price or payment and spent less than $8,500 in advertising. We didn’t use big cash giveaways, contests or other frustrating gimmicks to inflate the traffic figures. We produced traffic that was interested in one thing… buying a car.

A Hempstead, NY Ford Dealer retained Coast to Coast Direct Marketing to produce their Customer Database Direct Mail programs. Their most recent promotion produced some amazing results. “We sold 63 cars in four days and probably missed another 20 sales just because of the shear volume of traffic.”

“We grossed over $180,000 in four days and spent less than $6,000! But the most amazing thing is the fact that we have been doing this same program with Coast to Coast Direct Marketing for over 2 years and we still get the same results!”

Experience what hundreds of dealers nationally have experienced. If you have a need for a huge weekend but don’t want to spend an arm and a leg to get it, give us a call toll free 866-522-6274. Get started now on America’s most credible and successful direct mail campaign.